IKEA on March 10 started selling its products on Alibaba's Chinese e-commerce platform Tmall, the first time the world's biggest furniture retailer has sold through a third party in its 77-year history. The move is aimed at reaching more shoppers in a country where shoppers to a larger extent than elsewhere favor multi-brand online platforms. IKEA said it saw its virtual store on Tmall - initially a six-month test across the east coast provinces of Jiangsu, Zhejiang and Anhui, and the city of ...
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