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January 17, 2020

Biesse Group to refocus its strategy in China

The Biesse Board of Directors meeting - held on December 20th in the corporate offices in Pesaro - analyzed the Chinese demand evolution, even in consideration of the recent tensions and the political-economic international context.  The Board of Directors expressed its will to refocus strategy in China, approving initiatives to modify the organizational structure for the Asian country, first country in the world for furniture production.  This new Chinese structure provides the reinforcement of the existing sales team (Biesse Trading Shanghai), that will be even more addressed to meet any medium and large size key accounts needs ...

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