IKEA, the world’s leading furniture retailer and manufacturer announced the opening of a store in Hyderabad, India sometime in the spring, if the monsoon season allows it.  “When you come to India you have to adapt. India is India. Here, you do things on her terms”, pointed out the Swede company in statements to the press.  During the preparations to enter this vast market, IKEA has learned that home furnishing is not a priority for most Indian people. They also discovered that virtually nobody in India has heard of them, none the less ...