{"id":99263,"date":"2026-07-13T08:18:30","date_gmt":"2026-07-13T08:18:30","guid":{"rendered":"https:\/\/www.timberindustrynews.com\/?p=99263"},"modified":"2026-07-13T11:29:41","modified_gmt":"2026-07-13T11:29:41","slug":"gwmi-interviews-how-norway-became-a-strategic-supplier-for-europes-timber-industry","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/gwmi-interviews-how-norway-became-a-strategic-supplier-for-europes-timber-industry\/","title":{"rendered":"GWMI Interviews: How Norway became a strategic supplier for Europe\u2019s timber industry"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"239\" data-end=\"645\">Norway has become one of Europe's largest log exporters, with rising harvest levels and growing exports making the country increasingly relevant for both Scandinavian and Central European timber markets. Strong competition for raw material, volatile prices and changing trade flows have also made the Norwegian market far more connected to developments elsewhere in Europe than it was only a few years ago.<\/p>\n<p data-start=\"647\" data-end=\"923\"><strong data-start=\"647\" data-end=\"675\">Global Wood Markets Info<\/strong> spoke with <strong data-start=\"687\" data-end=\"710\">Knut Jacobsen Melum<\/strong>, Chief Sales Officer at <strong data-start=\"735\" data-end=\"751\">Nort\u00f8mmer AS<\/strong>, about the outlook for Norwegian log markets, price developments, exports, EUDR, competition for raw materials and the prospects for the European forest products industry. Melum has worked for Nort\u00f8mmer for the past eight years and is responsible for timber sales, market and procurement strategy, and customer relations across domestic and international markets. Before joining Nort\u00f8mmer, he managed one of Norway's largest private forest estates and later served as Forestry and Wildlife Manager in the public sector.<\/p>\n<p><strong>G<\/strong><strong>WMI:<\/strong> <em><strong>How would you describe the current situation in the Norwegian log market? What are the main factors influencing the market today?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> The Norwegian log market is still characterized by years of strong competition for raw material but has shown a recent tendency of normalization as the significant price decreases the last year now eases off. Demand from both domestic industry and export markets remains strong, while forest owners are still benefiting from a market that offers more alternatives than ever before. Forest owner prices are still high even in a 3-4 year perspective. Harvesting levels in H1 2026 are all time high, but will probably level off in H2. Harvesting levels in 2025 was 13,5 mill m3 roundwood for industrial use.<!--more--><\/p>\n<p>The Norwegian market can no longer be viewed in isolation as the market has become much more mobile. Log flows can shift quickly. Today, log prices are increasingly influenced by developments across Europe, including industrial demand, freight costs, exchange rates, and the availability of timber in neighbouring countries. Norwegian timber has become a more integrated part of the European fibre and sawlog market.<\/p>\n<p><strong>GWMI:<em> Log prices in Norway have increased significantly over the past years, but the last year they have been dropping significantly. What has been driving these price developments, and how do you view the future prices?<\/em><\/strong><\/p>\n<p><strong>KM:<\/strong> The price increase has been driven by a combination of strong industrial demand, limited supply elasticity and intensified competition for available roundwood. In the last phase of the price increases in late 2024 and first half of 2025, the increases were also significantly driven by the timber trading companies\u2019 increasing competition between each other.<\/p>\n<p>Norway is a very consolidated timber market with only five significant players trading more than 1 mill. M3\/year each. Four of these are organized as forest owner cooperatives, and Nort\u00f8mmer is the only significant limited company operating in the market.<\/p>\n<p>Nort\u00f8mmer is owned by a forest owner organization called Norskog, which is not a cooperative, but organized as a private organization, mainly consisting of the largest forest owners in Norway. The Norskog\/Nort\u00f8mmer Group is also the only group of the big players that has a strategy which involves to solely focus on the forest owner perspective by not owning any forest industry or forestry machinery. As an example, almost 70% of the Norwegian sawmill capacity is owned by the other forest owner cooperatives.<\/p>\n<p>These cooperatives have also invested in forestry machinery (harvesters and forwarders) the last years. In my opinion, this helped push the forest owner prices upwards further than the industry demand did. As there has been a gradually increasing over-capacity of forestry machinery the last year following the price decreases and the forest owners slowing interest to harvest, the competition for logs remain very high as no one really wants to give up capacity as they believe in the future. The sales are there to sell record high volumes, but the price levels the industry pays is not corresponding to the forest owner\u2019s expectations.<\/p>\n<p>I believe we have most of the price decreases behind us, but minor adjustments in both directions might occur during H2. That is of course given a relatively flat development in the industry side, where there are underlaying risks of further production reductions as well as possibilities for increases when the demand situation normalizes. This applies both to the sawmill and paper and pulp industry.<\/p>\n<p>What I'm quite certain of is that structural raw material shortage in Europe will significantly impact the markets in the years to come. The industry is in a consolidation phase, while almost no country can increase their harvesting level, and the unbalanced price situation between raw material and finished goods remains. But even with significant industry shutdowns, there will be a strong demand for raw material.<\/p>\n<p>Prices will always move up and down, but the market has most probably found a new, higher structural floor for timber as well as lumber prices.<\/p>\n<figure id=\"attachment_42383\" aria-describedby=\"caption-attachment-42383\" style=\"width: 494px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.globalwoodmarketsinfo.com\/wp-content\/uploads\/2026\/07\/norway.png\"><\/a><figcaption id=\"caption-attachment-42383\" class=\"wp-caption-text\">Norwegian log prices last 10 years. Credit: Norsk Skogbruk.<\/figcaption><\/figure>\n<p><strong>GWMI:<\/strong> <em><strong>How would you assess the current availability of sawlogs and pulpwood in Norway? Are there any regional differences worth noting?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> Norway has substantial forest resources, but availability is highly regional. Eastern Norway remains the dominant supply region (70% of national volume) due to forest resources, infrastructure and proximity to industry and export terminals. Other regions have a lower utilization rate of their standing volumes but often face greater logistical and topographical challenges. Overall, I would describe the market as balanced. The regional differences are rather small and not out of normal range.<\/p>\n<p><strong>GWMI: <em>Norway has become an increasingly important supplier of logs to European markets. How have Norwegian log exports evolved in recent years, and what are the main destinations today?<\/em><\/strong><\/p>\n<p><strong>KM:<\/strong> The export volumes of sawlogs and pulpwood have been rising steadily in the last years connected to the increased harvesting. The domestic industry consumption has been quite stable. Sweden is by far the main destination for both sawlogs (72%) and pulpwood (96%). For sawlogs other important markets are Germany and Latvia and for pulpwood Finland and Germany. In 2025 a total of 5,37 mill. m3 was exported. Sawlogs accounted for 2,8 mill. m3 and pulpwood 2,5 mill m3.<\/p>\n<p>Norwegian logs are increasingly relevant for European buyers looking for stable, certified and traceable supply. This has changed the market dynamics internally in Norway as well. Export demand creates higher price transparency and gives forest owners and timber organizations more alternatives. At the same time, it increases competition for domestic industry, who must compete with international buyers for the same resource.<\/p>\n<p>By exporting logs we import European price levels.<\/p>\n<p><strong>GWMI: <\/strong><em><strong>How important is demand from Central European sawmills and wood-processing industries for the Norwegian forestry sector?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> It is very important, and increasingly so. Central European demand acts as both a direct sales channel and an indirect price-setting mechanism. Even when volumes are not physically exported to Central Europe, the willingness to pay from that region influences expectations in the Norwegian market as it effectively creates a price benchmark. Combined with the fact that a lot of logistical solutions have been tested in the last years, the actual trade flows can change quickly.<\/p>\n<p>Central European sawmills have faced raw material challenges from bark beetle cycles, changing salvage logging patterns, regulatory pressure and the loss of Russian and Belarusian supply, directly and indirectly. This has made Scandinavian and Norwegian logs more strategically interesting. For Norway, this creates opportunities. We can offer stable, certified raw material from a well-driven forestry system with efficient logistics.<\/p>\n<p><strong>GWMI:<\/strong> <em><strong>Competition for raw material remains strong across Europe. How is this affecting Norwegian forest owners, traders and processors?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> For forest owners, strong competition is positive because it improves price realization and increases the incentive to harvest. It also gives forest owners more market alternatives and a better understanding of the international value of their timber. On the other side the prices can be more volatile, creating uncertainty.<\/p>\n<p>For traders and timber organizations like Nort\u00f8mmer, it gives great opportunities, but also increases the need for market intelligence, risk management and professional execution. We must understand not only local supply and demand, but also currency, freight, industrial capacity, credit risk, regulatory requirements and changing trade flows.<\/p>\n<p>For Norwegian processors, the situation is more challenging. Higher raw material prices can squeeze margins, especially when sawn timber, pulp or board markets are not equally strong. The main strategic question for processors is how to secure raw material while remaining competitive in finished-product markets.<\/p>\n<p>Overall, the competition is pushing the Norwegian sector to become more market-oriented, more international and more professional, but not all the industry will survive.<\/p>\n<p><strong>GWMI: <\/strong><em><strong>What impact has the implementation of the EUDR had on the Norwegian timber sector so far? What opportunities or concerns do you see going forward?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> So far, the EUDR has mainly affected the sector through preparation, documentation requirements and customer dialogue. Norwegian forestry already has strong systems for legality, traceability and certification, so we are well positioned compared with many other regions. However, the regulation still creates administrative complexity, especially around geolocation data, due diligence processes and documentation flows through the value chain.<\/p>\n<p>I see EUDR as both a compliance challenge and a market opportunity. The opportunity is that Norway can position itself as a low-risk, transparent and well-documented supplier of timber. In a world where customers increasingly need proof of origin and sustainability, that is a competitive advantage.<\/p>\n<p>The concern is that implementation becomes too bureaucratic, especially if digital systems are not practical or if requirements are interpreted differently between countries and customers. The regulation must strengthen responsible trade without creating unnecessary friction for already well-regulated forest sectors. Im certain that the different certification and sustainability systems have to be more integrated to each other in the future to reduce bureaucracy.<\/p>\n<p><strong>GWMI:\u00a0<\/strong><em><strong> How do you view the competitive position of the European forest industry compared with other major producing regions around the world?<\/strong><\/em><\/p>\n<p>KM: Europe has many strengths: high-quality forests, advanced technology, strong sustainability standards, efficient sawmills and close proximity to large consumer markets. The Nordic countries in particular have a strong reputation for stable supply, certification and industrial competence. I also want to emphasize the Nordic forest production model with stands, thinning and clear cutting as a world-class management model to optimize production while also balancing other interests. In the future, Im certain we cannot afford to not optimize production, every fibre will be more valuable and scarce than today.<\/p>\n<p>At the same time, Europe faces clear challenges. Raw material is expensive, energy and labor costs are high, regulations are increasing, and construction markets have been weak in most countries. Compared with regions such as North America, South America and Asia, European producers often operate with a significantly higher cost base.<\/p>\n<p>The key question is not whether Europe can compete on lowest cost. In many cases, we cannot. The competitive advantage must be quality, reliability, sustainability, traceability, logistics and the ability to serve demanding customers. Europe\u2019s forest industry must compete on value, not only volume. To increase the value output of the products in each industry site is and will be a key word forward.<\/p>\n<p><strong>GWMI: <\/strong><em><strong>What are the biggest opportunities and risks facing the Norwegian forestry sector over the next few years?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> For the forestry sector it is to balance harvesting levels with sustainable cost levels as we \u201cwait\u201d for a better situation for the forest industry. We believe in the future, but there might be some tough and volatile years ahead as the industry consolidates across Europe. We also have to work hard on efficiency on logistics, as a lot of our volumes has a long way to its final customer, thus a big percentage of the total cost free mill is logistic costs. The biggest risk is that increasing regulation reduces competitiveness without delivering corresponding benefits for climate or biodiversity.<\/p>\n<p>For the Norwegian forest industry, I believe it\u2019s vital that the Norwegian construction market regains momentum, the original comparative advantage of low and predictable energy costs is resecured and that more value-added processing develops. The industry must deal with European price levels of raw material and regulatory uncertainty. The sector must balance short-term market volatility with long-term industrial competitiveness.<\/p>\n<p>The industry and the forestry sector needs predictable framework conditions that allow both active forest management and long-term industrial investment. With an export rate of 40% of all logs harvested in Norway in 2025 its obvious that there is a big possibility to utilize more of these volumes domestically.<\/p>\n<p>For the European forestry sector, I believe the future is not about owning more of the value chain\u2014it is about orchestrating it. Companies that build strong strategic partnerships, share market intelligence and leverage each other's strengths will be better positioned than those relying solely on vertical integration.<\/p>\n<p><strong>GWMI:<\/strong> <strong><em>Looking ahead to the remainder of 2026 and into 2027, what is your outlook for log markets, timber demand and the broader forest products industry?<\/em><\/strong><\/p>\n<p><strong>KM:<\/strong> My outlook is cautiously constructive, especially as we come into late 2027 and 2028, but I expect volatility to remain high. Log prices may stabilize below the extreme peaks we have seen, but at historically strong levels. The market is unlikely to return to pre-covid levels: a new structural floor has been established.<\/p>\n<p>For sawn timber, much depends on the recovery of construction activity in Europe. If interest rates will ease and housing activity gradually improves, demand could strengthen into 2027. However, the recovery is likely to be uneven and selective, and the main change will maybe not come before 2028 or later. Customers are cautious, inventories are closely managed, and mills remain sensitive to margin pressure. In other words: better times will come, but it might take a while.<\/p>\n<p>For pulpwood and fibre markets, the picture is more mixed. Demand from pulp, paper, board and bioenergy will continue to compete, but industrial profitability will vary by segment and the risk for both temporary production curtailments and permanent shutdowns remains high as the industry seeks a new equilibrium.<\/p>\n<p>Overall, I expect the Norwegian log market to remain internationally connected, keeping the high harvesting levels of 11-13 mill m3 and develop more strategically important for European buyers.<\/p>\n<p><strong>GWMI: <\/strong><em><strong>Is there any issue affecting the Norwegian or European forest sector that you believe deserves more attention from policymakers and industry stakeholders?<\/strong><\/em><\/p>\n<p><strong>KM:<\/strong> Yes. I believe policymakers and industry stakeholders need to pay more attention to the balance between sustainability, harvesting, industrial competitiveness and climate policy. I would like to see a stronger engagement from both policymakers and the forest industry side when it comes to securing the possibilities for strong raw material production. This battle is happening right now.<\/p>\n<p>Forests are expected to deliver many things at the same time: biodiversity, carbon storage, renewable raw materials, rural employment, energy, construction materials and export value. These objectives are all legitimate, but they must be balanced in a way that is realistic, economically sustainable and operationally workable.<\/p>\n<p>If Europe wants to replace fossil-based materials with renewable materials, then sustainable forestry and competitive forest industries must be part of the solution. We need regulations that protect nature, but also allow active forest management, investment and industrial development.<\/p>\n<p>I would also like to point out the fact that one of the cheapest and most efficient ways to take climate action and store more CO2 is big scale reforestation projects. They can be done in Europe, they store CO2 and will supply raw materials to European industries.<\/p>\n<p>One last thing that I see not only in Norway but many Western countries: we need government policies that stimulate house building and renovation, not only speak about it. For instance, in Norway the government has an ambition to build 130\u00a0000 new houses before 2030, which is a great ambition and exactly what the country needs demographically and economically, but in reality what we are getting is more and more complex and costly building requirements when we actually need simpler rules, less bureaucracy and favorable tax solutions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Norway has become one of Europe&#8217;s largest log exporters, with rising harvest levels and growing exports making the country increasingly relevant for both Scandinavian and Central European timber markets. Strong competition for raw material, volatile prices and changing trade flows &hellip; <a href=\"https:\/\/www.timberindustrynews.com\/ro\/gwmi-interviews-how-norway-became-a-strategic-supplier-for-europes-timber-industry\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":99264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GWMI Interviews: How Norway became a strategic supplier for Europe\u2019s timber industry - Timber Industry News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timberindustrynews.com\/ro\/gwmi-interviews-how-norway-became-a-strategic-supplier-for-europes-timber-industry\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GWMI Interviews: How Norway became a strategic supplier for Europe\u2019s timber industry - Timber Industry News\" \/>\n<meta property=\"og:description\" content=\"Norway has become one of Europe&#039;s largest log exporters, with rising harvest levels and growing exports making the country increasingly relevant for both Scandinavian and Central European timber markets. 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