{"id":98407,"date":"2026-04-09T04:47:28","date_gmt":"2026-04-09T04:47:28","guid":{"rendered":"https:\/\/www.timberindustrynews.com\/big-tech-and-data-centres-reshape-us-mass-timber-market\/"},"modified":"2026-04-09T04:47:28","modified_gmt":"2026-04-09T04:47:28","slug":"big-tech-and-data-centres-reshape-us-mass-timber-market","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/big-tech-and-data-centres-reshape-us-mass-timber-market\/","title":{"rendered":"Big Tech and data centres reshape US mass timber market"},"content":{"rendered":"<p data-start=\"49\" data-end=\"498\"><!--more-->The <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">International Mass Timber Conference<\/span><\/span> in Portland, now in its tenth year, brought together more than 3,000 delegates and offered a detailed snapshot of an industry that is no longer defined by experimentation, but by execution. What emerged over the course of the event was not a single narrative, but a convergence of forces\u2014technical, financial and industrial\u2014that are beginning to align around mass timber as a scalable construction solution.<\/p>\n<p data-start=\"500\" data-end=\"1002\">Demand in the United States remains firm. A significant number of projects are still in the design phase, suggesting that current activity is only part of a broader pipeline. Architects and engineers are increasingly involved from the earliest stages, integrating timber into structural concepts rather than treating it as an alternative material introduced later in the process. This shift is important: it indicates that timber is becoming embedded in the logic of design, not simply layered onto it.<\/p>\n<p data-start=\"1004\" data-end=\"1393\">At the same time, the range of applications continues to expand. Mass timber is now used across residential, office and institutional buildings, as well as in logistics and industrial facilities. Increasingly, it is also being considered for infrastructure linked to the digital economy\u2014most notably data centres, where scale, speed and performance requirements are particularly demanding.<\/p>\n<p data-start=\"1395\" data-end=\"1811\">The rise of data centres as a key end use is one of the most significant developments highlighted at the conference. Around 10 per cent of all mass timber sold in the US in 2025 was directed towards data centre-related projects, according to Vittorio Salvadori of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">TimberBLDR<\/span><\/span>. For a market of this size, the figure is striking and points to a structural shift rather than a temporary surge.<\/p>\n<p data-start=\"1813\" data-end=\"2156\">The expansion is being driven primarily by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Amazon<\/span><\/span> and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Meta<\/span><\/span>, with <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Microsoft<\/span><\/span> also playing a central role. These companies are not only experimenting with timber, but incorporating it into core construction strategies across their real estate portfolios.<\/p>\n<figure id=\"attachment_41309\" aria-describedby=\"caption-attachment-41309\" style=\"width: 451px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.globalwoodmarketsinfo.com\/wp-content\/uploads\/2026\/04\/mass3.jpg\"><\/a><figcaption id=\"caption-attachment-41309\" class=\"wp-caption-text\">Meta is testing the use of mass timber as part of its effort to lower the environmental impact of data centre construction.<\/figcaption><\/figure>\n<p data-start=\"2158\" data-end=\"2684\">Meta has already deployed mass timber in multiple data centre campuses. In Aiken, South Carolina, the company is developing a large-scale site where timber has been used in administrative buildings within a broader complex dominated by conventional data halls. Similar approaches are being extended to projects in Cheyenne, Wyoming, and Montgomery, Alabama. The materials used include cross-laminated timber (CLT), glue-laminated beams and mass plywood panels, all of which allow for prefabrication and rapid on-site assembly.<\/p>\n<p data-start=\"2686\" data-end=\"3011\">The company has indicated that timber could move beyond administrative structures into warehouses and, potentially, into the data halls themselves. The ambition is linked to its broader target of achieving net-zero emissions across its value chain by 2030, with timber seen as a way to reduce embodied carbon in construction.<\/p>\n<figure id=\"attachment_41310\" aria-describedby=\"caption-attachment-41310\" style=\"width: 455px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.globalwoodmarketsinfo.com\/wp-content\/uploads\/2026\/04\/mass2.jpg\"><\/a><figcaption id=\"caption-attachment-41310\" class=\"wp-caption-text\">A cross-laminated timber panel is lifted into place at Microsoft\u2019s Northern Virginia data centre, the first facility to use a CLT sandwich system and a model now being adopted at scale by Amazon and Meta.<\/figcaption><\/figure>\n<p data-start=\"3013\" data-end=\"3623\">Microsoft\u2019s approach has focused on hybridisation. Its data centres in Northern Virginia incorporate CLT for floors and ceilings, combined with steel and concrete to meet structural and operational requirements. The company reports reductions in embodied carbon of around 35 per cent compared with steel-based systems and significantly more relative to concrete-heavy designs. Engineers involved in these projects emphasise that timber must meet the same standards of durability, safety and resilience as traditional materials, particularly in facilities that operate continuously and require high reliability.<\/p>\n<p><iframe loading=\"lazy\" title=\"Microsoft builds first datacenters with specially-engineered wood to lower carbon footprint\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/oo2ui-u4xIQ?feature=oembed&enablejsapi=1&origin=https:\/\/www.globalwoodmarketsinfo.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"3625\" data-end=\"4193\">Amazon has taken a similarly pragmatic approach, applying timber in logistics and distribution infrastructure. A delivery station in Indiana uses mass timber extensively for its structural system, combined with lower-carbon concrete foundations. The company has described timber as a material capable of matching steel and concrete in structural performance while offering lower emissions and long-term carbon storage. It has also signalled that timber will play a larger role across its building portfolio as it seeks to reduce the carbon footprint of its operations.<\/p>\n<figure id=\"attachment_41311\" aria-describedby=\"caption-attachment-41311\" style=\"width: 517px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.globalwoodmarketsinfo.com\/wp-content\/uploads\/2026\/04\/mass-4.jpg\"><\/a><figcaption id=\"caption-attachment-41311\" class=\"wp-caption-text\">The interior of Amazon\u2019s DII5 delivery station in Elkhart, Indiana, the company\u2019s first large-scale mass timber logistics facility in the US and a testing ground for dozens of sustainability measures it aims to expand across its global operations.<\/figcaption><\/figure>\n<p data-start=\"4195\" data-end=\"4653\">For these companies, the case for timber is not ideological but operational. Prefabricated elements can be produced off-site with high precision, transported efficiently and assembled quickly, reducing construction timelines. In sectors where speed of deployment is critical\u2014particularly data centres\u2014this advantage carries significant weight. At the same time, the reduction in embodied carbon aligns with corporate climate targets and regulatory pressures.<\/p>\n<p data-start=\"4655\" data-end=\"5081\">Yet the conference also made clear that growth is not without constraints. Supply chain depth remains limited, particularly in relation to manufacturing capacity for mass timber products such as CLT and glulam. As demand increases, the ability to secure consistent supply at scale becomes a central concern. Both Amazon and Meta identified this as a key issue that will shape the trajectory of the market over the next decade.<\/p>\n<p data-start=\"5083\" data-end=\"5520\">The structure of the industry is also evolving in response. Manufacturers are increasingly focusing on production, refining processes and scaling output. At the same time, engineering, fastener procurement and installation are being handled by specialised firms. This division of labour is creating a more segmented value chain, where integrators such as TimberBLDR play a coordinating role, linking design, procurement and construction.<\/p>\n<p data-start=\"5522\" data-end=\"5848\">This shift towards specialisation reflects a broader maturation of the sector. Companies are concentrating on their core competencies, rather than attempting to manage the entire process. The result is a more complex but potentially more efficient ecosystem, capable of handling larger and more technically demanding projects.<\/p>\n<p data-start=\"5850\" data-end=\"6217\">Financial considerations are becoming equally important. A boardroom session involving real estate developers highlighted the need for mass timber projects to demonstrate clear economic value. Investors are increasingly focused on cost structures, returns and risk profiles. Environmental benefits, while relevant, are not sufficient on their own to secure financing.<\/p>\n<p data-start=\"6219\" data-end=\"6524\">This introduces a new discipline into the sector. Projects must compete not only on sustainability metrics but also on financial performance. In practice, this means demonstrating that timber can deliver comparable or better outcomes than traditional materials in terms of cost, speed and long-term value.<\/p>\n<p data-start=\"6526\" data-end=\"6944\">After ten years of development, the mass timber sector is entering a phase where its future will be determined less by technical feasibility than by its ability to operate at scale. Demand is expanding, driven in part by large corporate buyers with significant capital and clear strategic objectives. Applications are diversifying, extending into areas that were previously considered unlikely for timber construction.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":98408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5204],"tags":[],"class_list":["post-98407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Tech and data centres reshape US mass timber market - Timber Industry News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timberindustrynews.com\/ro\/big-tech-and-data-centres-reshape-us-mass-timber-market\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Tech and data centres reshape US mass timber market - 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