{"id":85200,"date":"2023-04-29T08:19:20","date_gmt":"2023-04-29T08:19:20","guid":{"rendered":"https:\/\/tin.happy-projects.ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/"},"modified":"2025-09-19T08:59:59","modified_gmt":"2025-09-19T08:59:59","slug":"upm-plywood-to-restructure-its-organization-and-scale-its-operations","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/","title":{"rendered":"UPM Plywood to restructure its organization and scale its operations"},"content":{"rendered":"<p><img width=\"564\" height=\"346\" src=\"https:\/\/timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" srcset=\"https:\/\/timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg 564w, https:\/\/timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5-300x184.jpg 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>UPM Plywood is planning an organizational reform and adaptation of operations to reflect the reduced production capacity and the weakening market situation.<span id=\"more-32807\"><\/span> The company will start change negotiations, which will involve 262 employees in the head office functions, sales offices and factories in Finland.<\/p>\n<p>A maximum of 35 tasks is estimated as the need for reduction.\u00a0Change negotiations are conducted in accordance with local legislation.<\/p>\n<p>''In the new situation, renewing the company's operations and maintaining cost competitiveness and the long-term profitability of the business is extremely important,'' says UPM Plywood's Business Director\u00a0Mika Kekki\u00a0.<\/p>\n<p>UPM Plywood's production capacity has decreased significantly over the past three years.\u00a0The company closed the unprofitable Jyv\u00e4skyl\u00e4 plywood factory in 2020 and sold the Chudovo plywood factory in Russia this spring.\u00a0A total of 255,000 cubic meters of production capacity has been removed.<\/p>\n<p>In recent months, the demand for spruce plywood and veneer has decreased due to the weakening of the construction cycle.\u00a0UPM Plywood has adjusted spruce plywood and veneer production with layoffs throughout the beginning of the year.\u00a0The outlook for the birch plywood distribution business is also uncertain.<\/p>\n<p>In connection with the organizational reform and adaptation of operations, UPM Plywood develops its operating model to better support the company's strategic focus areas and invests in utilizing the opportunities brought by digitalization.<\/p>","protected":false},"excerpt":{"rendered":"<p>UPM Plywood is planning an organizational reform and adaptation of operations to reflect the reduced production capacity and the weakening market situation. The company will start change negotiations, which will involve 262 employees in the head office functions, sales offices &hellip; <a href=\"https:\/\/www.timberindustrynews.com\/ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":85201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4716],"tags":[],"class_list":["post-85200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UPM Plywood to restructure its organization and scale its operations - Timber Industry News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timberindustrynews.com\/ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPM Plywood to restructure its organization and scale its operations - Timber Industry News\" \/>\n<meta property=\"og:description\" content=\"UPM Plywood is planning an organizational reform and adaptation of operations to reflect the reduced production capacity and the weakening market situation. The company will start change negotiations, which will involve 262 employees in the head office functions, sales offices &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.timberindustrynews.com\/ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Timber Industry News\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-29T08:19:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T08:59:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"564\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GWMI Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"GWMI Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\"},\"author\":{\"name\":\"GWMI Admin\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/135a1ae8119d1d1755135add5b7287ff\"},\"headline\":\"UPM Plywood to restructure its organization and scale its operations\",\"datePublished\":\"2023-04-29T08:19:20+00:00\",\"dateModified\":\"2025-09-19T08:59:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg\",\"articleSection\":[\"Latest Trends\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\",\"url\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\",\"name\":\"UPM Plywood to restructure its organization and scale its operations - Timber Industry News\",\"isPartOf\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg\",\"datePublished\":\"2023-04-29T08:19:20+00:00\",\"dateModified\":\"2025-09-19T08:59:59+00:00\",\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage\",\"url\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg\",\"contentUrl\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg\",\"width\":564,\"height\":346},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#website\",\"url\":\"https:\/\/www.timberindustrynews.com\/\",\"name\":\"Timber Industry News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.timberindustrynews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#organization\",\"name\":\"Timber Industry News\",\"url\":\"https:\/\/www.timberindustrynews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2022\/06\/logo_color.svg\",\"contentUrl\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2022\/06\/logo_color.svg\",\"width\":150,\"height\":57,\"caption\":\"Timber Industry News\"},\"image\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/135a1ae8119d1d1755135add5b7287ff\",\"name\":\"GWMI Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e3f366983e368f37c12ad29c07423641931b311f2561bc3cb4b4eaf6f44c3cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e3f366983e368f37c12ad29c07423641931b311f2561bc3cb4b4eaf6f44c3cb?s=96&d=mm&r=g\",\"caption\":\"GWMI Admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UPM Plywood to restructure its organization and scale its operations - Timber Industry News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.timberindustrynews.com\/ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/","og_locale":"ro_RO","og_type":"article","og_title":"UPM Plywood to restructure its organization and scale its operations - Timber Industry News","og_description":"UPM Plywood is planning an organizational reform and adaptation of operations to reflect the reduced production capacity and the weakening market situation. The company will start change negotiations, which will involve 262 employees in the head office functions, sales offices &hellip; Continue reading &rarr;","og_url":"https:\/\/www.timberindustrynews.com\/ro\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/","og_site_name":"Timber Industry News","article_published_time":"2023-04-29T08:19:20+00:00","article_modified_time":"2025-09-19T08:59:59+00:00","og_image":[{"width":564,"height":346,"url":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg","type":"image\/jpeg"}],"author":"GWMI Admin","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"GWMI Admin","Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#article","isPartOf":{"@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/"},"author":{"name":"GWMI Admin","@id":"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/135a1ae8119d1d1755135add5b7287ff"},"headline":"UPM Plywood to restructure its organization and scale its operations","datePublished":"2023-04-29T08:19:20+00:00","dateModified":"2025-09-19T08:59:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/"},"wordCount":227,"commentCount":0,"publisher":{"@id":"https:\/\/www.timberindustrynews.com\/#organization"},"image":{"@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg","articleSection":["Latest Trends"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/","url":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/","name":"UPM Plywood to restructure its organization and scale its operations - Timber Industry News","isPartOf":{"@id":"https:\/\/www.timberindustrynews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage"},"image":{"@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg","datePublished":"2023-04-29T08:19:20+00:00","dateModified":"2025-09-19T08:59:59+00:00","inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.timberindustrynews.com\/upm-plywood-to-restructure-its-organization-and-scale-its-operations\/#primaryimage","url":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg","contentUrl":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/upm-1-5.jpg","width":564,"height":346},{"@type":"WebSite","@id":"https:\/\/www.timberindustrynews.com\/#website","url":"https:\/\/www.timberindustrynews.com\/","name":"\u0218tiri din industria lemnului","description":"","publisher":{"@id":"https:\/\/www.timberindustrynews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.timberindustrynews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.timberindustrynews.com\/#organization","name":"\u0218tiri din industria lemnului","url":"https:\/\/www.timberindustrynews.com\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.timberindustrynews.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2022\/06\/logo_color.svg","contentUrl":"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2022\/06\/logo_color.svg","width":150,"height":57,"caption":"Timber Industry News"},"image":{"@id":"https:\/\/www.timberindustrynews.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/135a1ae8119d1d1755135add5b7287ff","name":"GWMI Admin","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e3f366983e368f37c12ad29c07423641931b311f2561bc3cb4b4eaf6f44c3cb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e3f366983e368f37c12ad29c07423641931b311f2561bc3cb4b4eaf6f44c3cb?s=96&d=mm&r=g","caption":"GWMI Admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/posts\/85200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/comments?post=85200"}],"version-history":[{"count":0,"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/posts\/85200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/media\/85201"}],"wp:attachment":[{"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/media?parent=85200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/categories?post=85200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timberindustrynews.com\/ro\/wp-json\/wp\/v2\/tags?post=85200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}