{"id":79380,"date":"2020-06-18T10:30:33","date_gmt":"2020-06-18T10:30:33","guid":{"rendered":"https:\/\/tin.happy-projects.ro\/sodra-appoints-new-president-ceo\/"},"modified":"2025-09-19T08:53:31","modified_gmt":"2025-09-19T08:53:31","slug":"sodra-appoints-new-president-ceo","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/sodra-appoints-new-president-ceo\/","title":{"rendered":"S\u00f6dra appoints new President and CEO"},"content":{"rendered":"
\n

The Board of S\u00f6dra has appointed Lotta Lyr\u00e5 (in the left photo) as new President and CEO. She will take office this year and thereby replace CFO Peter Karlsson, who has been Interim President since 20 February this year.<\/em><\/p>\n

\"\"<\/a>\u201cI am very proud to present Lotta Lyr\u00e5 as our new President and CEO. She has the right competency profile to develop S\u00f6dra within the context of the new Group strategy that has been developed. With a background in S\u00f6dra and experience in both forestry and industry, she has an understanding of the development potential of family forestry and the innovation-driven culture that exists within the Group, \u201dsaid Lena Ek, Chair of S\u00f6dra.<\/p>\n

Lotta Lyr\u00e5 has served as CEO of Clas Ohlsson since 2017 and also held various senior positions in the IKEA Group. At S\u00f6dra, she was previously employed as Head of Productivity for the Group and Sawmill Manager at M\u00f6nster\u00e5s.<\/p>\n

\u201cI am delighted and honored to be entrusted with this opportunity - together with S\u00f6dra's members, employees, customers and contractors - to nurture and further develop S\u00f6dra for the future. S\u00f6dra has a unique platform, in terms of both raw material and mills, for future profitability, growth and innovation. Especially in light of the climate benefits that forests and forest products can provide through both forest growth and the replacement of fossil-based products. I am really looking forward to returning S\u00f6dra, with its strong set of values, optimism and competence, and reconnecting with colleagues, members and customers, \u201dsaid Lotta Lyr\u00e5.<\/p>\n<\/div>\n

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The Board of S\u00f6dra has appointed Lotta Lyr\u00e5 (in the left photo) as new President and CEO. She will take office this year and thereby replace CFO Peter Karlsson, who has been Interim President since 20 February this year. \u201cI … Continue reading →<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":60555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4713],"tags":[4351,3275,3358],"class_list":["post-79380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies-in-the-timber-industry","tag-president","tag-sawmilling","tag-sodra","topic-forestry","topic-sawmilling","topic-wood-construction","area-europe"],"acf":[],"yoast_head":"\nS\u00f6dra appoints new President and CEO - Timber Industry News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timberindustrynews.com\/ro\/sodra-appoints-new-president-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00f6dra appoints new President and CEO - Timber Industry News\" \/>\n<meta property=\"og:description\" content=\"The Board of S\u00f6dra has appointed Lotta Lyr\u00e5 (in the left photo) as new President and CEO. 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