{"id":77853,"date":"2019-07-29T06:30:32","date_gmt":"2019-07-29T06:30:32","guid":{"rendered":"https:\/\/tin.happy-projects.ro\/investment-flows-in-global-furniture-industry-starting-to-change\/"},"modified":"2025-09-19T08:51:17","modified_gmt":"2025-09-19T08:51:17","slug":"investment-flows-in-global-furniture-industry-starting-to-change","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/investment-flows-in-global-furniture-industry-starting-to-change\/","title":{"rendered":"Investment flows in global furniture industry starting to change"},"content":{"rendered":"

The recent globalisation trend, which has been so much a feature of the industry and contributed to the rapid expansion of furniture production in parts of Asia in recent years, may be slowing.\u00a0<\/strong>\u00a0<\/em><\/p>\n

Insights into the current furniture market in the EU,\u00a0<\/span>set within wider global market trends, were provided at the CSIL World Furniture Outlook seminar which took place on April 10th 2019 at the Salone del Mobile show in Milan.<\/p>\n

According to CSIL, drawing on data presented at the seminar, the overall trend in global furniture consumption is positive with growth expected to continue at an annual rate of 3% (in real terms) in the coming years. As in previous years, the fastest growth rate is expected to be in Asia but positive trends are also expected in all the other main consuming regions.<\/p>\n

While growth is being maintained overall, discussions at the seminar also highlighted that the recent globalisation trend, which has been so much a feature of the industry and contributed to the rapid expansion of furniture production in parts of Asia in recent years, may be slowing.<\/p>\n

According to CSIL\u2019s report of the seminar \u201cthis was due to several concurrent factors\u2026.including the continuous reduction in the gap between Chinese and US\/European production costs, the reduction of labor intensity due to the progressive advent of technology, the development of regional value chains and productive systems integration and finally the increasing demand for product customization and shorter time to market, which are favoring proximity of the industry to its clients\u201d.<\/p>\n

CSIL also mentioned the present \u201cchaotic status of international trade regulations\u201d as another factor creating uncertainties in the international investment environment for furniture and which may be encouraging a greater focus on intra-regional rather than globalised trade.<\/p>\n

According to CSIL data presented to the seminar, despite relatively slow production growth, Europe is still a leading player in the global furniture industry, being the second largest producing region in the world and accounting for around one quarter of the total sector output.<\/p>\n

The seminar highlighted some of the steps being taken by European furniture manufacturers to maintain their existing dominance in the European regional market and to expand their influence in export markets.<\/p>\n

A presentation by Giulia Taveggia, CSIL partner, drawing on a new CSIL report on the market position of the world\u2019s top 200 furniture manufacturers, highlighted the extent to which overseas investment has become of strategic importance in the sector. Around half of these large manufacturers now operate manufacturing plants outside their headquarter country.<\/p>\n

For European companies, the history of foreign investment is a long one. The early focus of outside investment was in neighbouring European countries, particularly those acceded to the EU from 2004 onwards, most notably Poland, but extending into a wide range of countries including Romania, Lithuania, and the Czech Republic.<\/p>\n

More recent investments have been directed towards nonEU countries, mainly in the European region (such as Ukraine and Belarus) but also further afield, notably in China.<\/p>\n

The CSIL report also highlighted growing investment flows in the opposite direction as Chinese companies are increasingly engaged in \u201cbranding\/know-how\u201d acquisitions and other agreements or mergers with leading European furniture manufacturers.<\/p>\n

This reflects a strategic decision by some Chinese companies to invest closer to major western consumer markets and to add high-end and mid-high-end brands to their product portfolio.<\/p>\n

A presentation by Piotr Beer and Sylwia Oleriska of the Polish Chamber of Commerce of Furniture Manufacturers (OIGPM) focused on the efforts of Polish manufacturers to enhance their competitiveness in the global furniture market.<\/p>\n

To achieve this, Polish manufacturers are building on their long experience of trading furniture in the highly competitive Western European market, on their relatively lower production costs and the high quality of furniture supplied.<\/p>\n

Beer and Oleriska suggested that the main challenges to Polish manufacturers competitiveness relate to the implementation of new technology for furniture manufacturing, the need to reinforce brands, and for greater cooperation with designers to increase the added value of production.<\/p>\n

To overcome these challenges, the Polish furniture sector is focusing very heavily on development of human resources, through training and with specific initiatives to reduce entry barriers and increase sector attractiveness for younger workers.<\/p>","protected":false},"excerpt":{"rendered":"

The recent globalisation trend, which has been so much a feature of the industry and contributed to the rapid expansion of furniture production in parts of Asia in recent years, may be slowing.\u00a0\u00a0 Insights into the current furniture market in … Continue reading →<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":59661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4716,4715],"tags":[3301,3350,3910],"class_list":["post-77853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-trends","category-market-analysis","tag-furniture","tag-global","tag-trends","topic-wood-furniture","area-asia-middle-east","area-china","area-europe","area-north-america","area-south-america"],"acf":[],"yoast_head":"\nInvestment flows in global furniture industry starting to change - Timber Industry News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timberindustrynews.com\/ro\/investment-flows-in-global-furniture-industry-starting-to-change\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investment flows in global furniture industry starting to change - 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