{"id":76563,"date":"2018-10-18T07:31:30","date_gmt":"2018-10-18T07:31:30","guid":{"rendered":"https:\/\/tin.happy-projects.ro\/swedish-design-pavilion-at-london-design-fair-showcases-scandinavian-patterns\/"},"modified":"2025-09-19T08:49:12","modified_gmt":"2025-09-19T08:49:12","slug":"swedish-design-pavilion-at-london-design-fair-showcases-scandinavian-patterns","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/swedish-design-pavilion-at-london-design-fair-showcases-scandinavian-patterns\/","title":{"rendered":"Swedish Design Pavilion at London Design Fair showcases Scandinavian patterns"},"content":{"rendered":"

With its pink stained wood, the Swedish Design Pavilion attracted a great deal of attention at the London Design Fair. The wooden pavilion allowed industry organisation Swedish Wood to display the potential of pine, while also promoting contemporary Swedish design, as the pine structure created a showcase for Swedish design companies over the course of the fair in September.<\/em><\/p>\n

\"\"<\/a>With Swedish Wood\u2019s participation in this year\u2019s\u00a0London Design Fair, pine was presented in a whole new light. The wooden pavilion, created by architect Karin Sundberg, was built in solid pine and stained a striking pink. The 27,000 or so interior designers, buyers, manufacturers and journalists who descend on the London Design Fair each year were given a surprising and colourful view of Scandinavian design this time around.<\/p>\n

Karin Sundberg's aim for the Swedish Design Pavilion was to create an open arena, divided up in a grid system that lends flow and clarity to the space. All the exposed pine is stained a deep pink. The colour of the wood proved a real wow factor, making the pavilion stand out and providing a bold backdrop that let the exhibitors\u2019 products shine.<\/p>\n

\u201cPine is a wonderful material to work with. Not only is it versatile and sustainable, but it also gives a wonderfully natural feel. Wood is a material that we\u2019re definitely going to see more of in future design<\/p>\n

and architecture. I\u2019m so pleased that Swedish Wood was a partner on this project, as it supports progress in this area,\u201d says the Malm\u00f6-based architect.<\/p>\n

The Swedish pavilion at the London Design Fair, which was held on 20\u201323 September, was organised this year by\u00a0Southern Sweden Creatives\u00a0in partnership with Swedish Wood,\u00a0Atelj\u00e9 Lyktan\u00a0and\u00a0Form magazine. Thirteen design companies based in southern Sweden took part, including\u00a0Swedish Ninja, Myltha by\u00a0Lisa Hilland,\u00a0Nola\u00a0and\u00a0Happy Ears.\"\"<\/a><\/p>\n

\u201cIt\u2019s important for Swedish Wood to attend design fairs, not least as a way to promote Sweden as a wood nation. But we also want to show what can be done with pine, a wood that opens up endless possibilities. The pink pavilion made a strong statement at the fair. Architect Karin Sundberg has pulled off a pine structure with a fascinating and innovative look,\u201d says Charlotte Dedye Apelgren, who is Director of Interior and Design at Swedish Wood.<\/p>","protected":false},"excerpt":{"rendered":"

With its pink stained wood, the Swedish Design Pavilion attracted a great deal of attention at the London Design Fair. The wooden pavilion allowed industry organisation Swedish Wood to display the potential of pine, while also promoting contemporary Swedish design, … Continue reading →<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":61223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4716],"tags":[3970,3698,3328],"class_list":["post-76563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-trends","tag-london-design-fair","tag-pine","tag-sweden","topic-forestry","topic-sawmilling","topic-wood-construction","area-europe"],"acf":[],"yoast_head":"\nSwedish Design Pavilion at London Design Fair showcases Scandinavian patterns<\/title>\n<meta name=\"description\" content=\"With its pink stained wood, the Swedish Design Pavilion attracted a great deal of attention at the London Design Fair.\" \/>\n<meta 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