{"id":76028,"date":"2018-07-06T10:27:33","date_gmt":"2018-07-06T10:27:33","guid":{"rendered":"https:\/\/tin.happy-projects.ro\/ikea-has-many-challenges-for-its-first-store-in-india\/"},"modified":"2025-09-19T08:48:29","modified_gmt":"2025-09-19T08:48:29","slug":"ikea-has-many-challenges-for-its-first-store-in-india","status":"publish","type":"post","link":"https:\/\/www.timberindustrynews.com\/ro\/ikea-has-many-challenges-for-its-first-store-in-india\/","title":{"rendered":"IKEA has many challenges for its first store in India"},"content":{"rendered":"<div class=\"article-content\">\n<p><em>IKEA, the world\u2019s leading furniture retailer and manufacturer announced the opening of a store in Hyderabad, India sometime in the spring, if the monsoon season allows it.<\/em><\/p>\n<p>\u201cWhen you come to India you have to adapt. India is India. Here, you do things on her terms\u201d, pointed out the Swede company in statements to the press.<\/p>\n<p>During the preparations to enter this vast market, IKEA has learned that home furnishing is not a priority for most Indian people. They also discovered that virtually nobody in India has heard of them, none the less IKEA sees an enormous potential for change here. They\u2019re looking forward to sharing the home furnishing knowledge they\u2019ve pick up over the years, and to showing the people of India that making their homes more functional, beautiful and personal, needn\u2019t be complicated nor expensive.<\/p>\n<p>According to various Indian media reports, the exact opening date has not yet been determined. In the future, 850 employees will be employed in Hyderabad on a sales area of 37,160 m\u00b2.<\/p>\n<p>Further locations in Mumbai, Bangalore and New Delhi are to follow. At a later date could also be added to branches in Pune, Chennai, Ahmedabad, Surat and Kolkata. In total, Ikea is planning to invest EUR 1.5 billion in India.<\/p>\n<p>\u201cIt\u2019s important however, that we approach with respect and humility\u201d, says Mia Lunstrom, Creative Direcor of Ikea India. \u201cIndia has a lot to teach us too. Take the fluid home for example\u201d she says, referring to the supposedly modern, western trend where homes are made up of multi-purpose spaces rather than traditional rooms. \u201cI used to think that was something new and cool. But in India, that\u2019s just everyday life.\u201d<\/p>\n<\/div>\n<h2 class=\"section-title\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>IKEA, the world\u2019s leading furniture retailer and manufacturer announced the opening of a store in Hyderabad, India sometime in the spring, if the monsoon season allows it. \u201cWhen you come to India you have to adapt. India is India. Here, &hellip; <a href=\"https:\/\/www.timberindustrynews.com\/ro\/ikea-has-many-challenges-for-its-first-store-in-india\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":58058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4713],"tags":[3301,3312,3411],"class_list":["post-76028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies-in-the-timber-industry","tag-furniture","tag-ikea","tag-india","topic-wood-furniture","area-asia-middle-east","area-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IKEA has many challenges for its first store in India - Timber Industry News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.timberindustrynews.com\/ro\/ikea-has-many-challenges-for-its-first-store-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA has many challenges for its first store in India - Timber Industry News\" \/>\n<meta property=\"og:description\" content=\"IKEA, the world\u2019s leading furniture retailer and manufacturer announced the opening of a store in Hyderabad, India sometime in the spring, if the monsoon season allows it. \u201cWhen you come to India you have to adapt. India is India. Here, &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.timberindustrynews.com\/ro\/ikea-has-many-challenges-for-its-first-store-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Timber Industry News\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-06T10:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T08:48:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/ikea-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"648\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"GWMI Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"GWMI Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/\"},\"author\":{\"name\":\"GWMI Admin\",\"@id\":\"https:\/\/www.timberindustrynews.com\/#\/schema\/person\/135a1ae8119d1d1755135add5b7287ff\"},\"headline\":\"IKEA has many challenges for its first store in India\",\"datePublished\":\"2018-07-06T10:27:33+00:00\",\"dateModified\":\"2025-09-19T08:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/\"},\"wordCount\":292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.timberindustrynews.com\/wp-content\/uploads\/2025\/09\/ikea-11.jpg\",\"keywords\":[\"furniture\",\"IKEA\",\"India\"],\"articleSection\":[\"Companies in the timber industry\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/\",\"url\":\"https:\/\/www.timberindustrynews.com\/ikea-has-many-challenges-for-its-first-store-in-india\/\",\"name\":\"IKEA has many challenges for its first store in India - 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