Two years ago, Ingka Group, Ikea's parent company, faced challenges and increased prices. Recently, positive economic trends and reduced raw material prices in the supply chain have emerged. Tolga Öncu, Ingka Retail Manager, reveals the company's focus on cost reduction and efficiency improvements, allowing it to pass on savings to customers with another wave of price cuts – the second in five months. The goal is to restore prices to pre-pandemic levels adjusted for inflation by the end of next year. This move aligns with Ikea's commitment to affordability, with the company investing in price ...