The role of the European Union as a determinant for the operating environment of the forest industry is becoming even stronger. The Finnish Forest Industries Federation (FFIF) is strengthening its advocacy in the changing situation by opening its own office in the capital of Europe. Experienced EU influencer Kaisu Karvala has been recruited to head the new office.  However, FFIF considers that several recent European legislative projects have shown that the extensive climate and economic benefits offered by sustainable forestry, which is enabled by wood-based products and their production, are not properly identified or recognised in the ...